Product
Lacoste L!VE “The Artist Is You” campaign with an app to enable users to personalise the label on their Lacoste L!VE fragrance bottle.
Objective
“The Artist is You” was the objective of this retailtainment and digital campaign. Lacoste L!VE wanted to drive awareness and engage customers with the L!VE collection of fragrances. We developed a mobile app for Lacoste’s French customers to personalise their Lacoste Live fragrance bottle with a message and photo, to be printed as a sticker and placed on the fragrance bottle.
I designed the wireframes along with the final design of the mobile app as shown here. To extend the digital experience to the POS, we also developed an on-site printer interface.
